Being a blogger in your native language or using English as a starting point is a good way to gain some recognition. Every blogger starts by doing whatever it is they are comfortable with and moves on to more challenging and risky topics and business models later on.
One of the ways to increase your revenue and public availability no matter what you decide to write about is by translating your blog into another language or two. While the process does sound tedious, expensive and complicated to boot, it brings several crucial benefits to the table that perspective blogger should pay attention to.
Here are 6 reasons to translate your blog into multiple languages:
- Increased approachability
- Higher conversion rates
- International branding
- Increased ad revenue
- Improved SEO
- Becoming competitive
1. Increased Approachability
Expanding your audience and targeting a larger demographic is always risky. For one, you risk alienating your former fans by introducing new content and at the same time, your new viewers might not be impressed enough to stick around for long.
Why not do both at the same time and translate your blog into another popular language? You don’t have to fundamentally change the way you approach content creation just to gain new followers. Using a few well-known languages such as German, Spanish or even Chinese will allow people of different origins to give your blog a shot. This will make your blog far more approachable to people who might not know English or your native language, making sure that a lot more people can get interested in following you down the line.
2. Higher Conversion Rates
Having visitors from different language territories is one thing, but converting them to your constant subscribers is another matter entirely. You can use your newly-discovered translation methods to ease new readers into a subscription model by offering them free updates, coupons or even giveaways down the line if they leave their email information with you.
This will allow you to have a much larger subscription base and as such, every new piece of content you create and post will get a much better first reaction than it otherwise would. A lukewarm first impression from accidental bystanders when a post goes online isn’t something that bloggers should be proud of. Having an international following of converted followers that get automatic messages as soon as you post something new will do a much better job.
3. International Branding
Every successful blog should be recognizable by the branding that follows it. You can use a simple catchphrase that connects your blog to a certain niche, use your own name in a creative combination or even outright name your blog for what it is. Any name you choose should cater to all of your followers at the same time, which brings us to a problem.
How can you brand your blog for people who don’t know English or whichever language you wrote your blog in? You can start by using very simple, internationally accepted words such as “Ok”, “Weekend”, “Hey” and so forth and work your way from there. Here are some of the website translation services that you may want to consider should you need any professional help in discovering a truly resonating blog brand. Choosing how to name and brand your blog will be one of the toughest jobs to accomplish, but it’s also the one that will give you an international recognition like you couldn’t imagine.
4. Increased Ad Revenue
Advertisement has become a crucial part of maintaining a blog for an extended period of time. Every blogger that decides to go full-time needs a source of income, and as such, optimizing a blog for maximum ad revenue becomes a necessity. Having more hits on your website automatically means getting more ad revenue once a visitor clicks on your article.
An international following with a larger plethora of languages translates to more ad revenue through more visits. Sponsorships and collaborations are also a huge possibility if you go international, meaning that advertisers and fellow bloggers will be more open to working with you. Everyone likes people who are open to others and willing to translate so much of their content just to appeal to a wider audience. As such, you will be a very lucrative business partner for companies and independent bloggers alike.
5. Improved SEO
Search Engine Optimization is the worst nightmare of every blogger. Having to adjust your content so that Google’s SERP ranks your site a bit better has always caused bloggers to panic – and justifiably so. Translating your blog into more than one language will allow Google to rank your site much better as a result.
The search engine algorithm is designed to rank sites with more accessibility higher than those with fewer options for their visitors. This means that your chance of ranking in the first page of search results becomes much more than a dream. If you want to rank your site better and stay trending for longer, consider translating your blog and using appropriate keywords that are currently trending in your preferred languages.
6. Becoming Competitive
Lastly, becoming more competitive has become a necessity and not just a conscious choice of many bloggers. More and more people blog about same topics as you do. It has become increasingly impossible to gain a strong following with so many more popular alternatives available on the internet.
Giving your blog a competitive edge by translating it to more than one language will do the trick for you. People will consider your blog more seriously if they notice that you are open to catering to different languages and people of different nationalities.
While it may be tricky to translate some of the technical terms and industry slang, your target audience will figure out the terminology and help you out as you go along. Your competitors will think twice about writing you off as just another blogger if they notice the amount of commitment you put into your work and its translation.
Finding writers and translators that are willing to work with you shouldn’t be a problem. You can always post a public announcement about looking for translators and team members for your blog management and choose a couple of people from the blog.
Regardless of how you go about it, translating a blog to several languages means that you will do every visitor justice. You may not have it easy at first, but as soon as your workflow becomes more refined, you will enjoy having such a multinational platform to work with.