Email Marketing is one of the best way to track audience for your business. But the Question is that how you can do it? Hello! I’m Sarmad Gardezi & I’ll teach you the best way to do Email Marketing in Pakistan.
With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise?
To be sure, finding the key to a stand-out message is critical to your bottom line—whether that bottom line is cold, hard cash or community engagement or anything in between. What follows are eight inbox-tested email marketing strategies that successful senders have used to get their emails clicked.
Personalize your email without using the recipient’s name
No more “Dear [INSERT NAME HERE]”.
The practice of personalized email greetings is not nearly as effective as it may seem. In fact, research by Temple’s Fox School of Business suggests that this particular kind of personalization could be harmful.
Given the high level of cyber security concerns about phishing, identity theft, and credit card fraud, many consumers would be wary of emails, particularly those with personal greetings.
A significant element of email marketing is relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as Sarmad. Intimacy is earned in real life, and it would appear to be the same way with email. Take this example from my inbox; no one has called me lowercase sarmad in years.
Manage Expectations with Follow-Up Efforts
Email marketing is all about expectations, and it’s up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign. However, if you promise to send one email per week and instead send them daily, then you’re setting yourself up for failure. On the contrary, if someone is expecting daily updates or critical product updates and you don’t’ deliver, then they are likely to be just as upset in that case too.
What’s in a Newsletter
The Sprouter Newsletter is a welcome addition to my inbox because they provide value through insights, updates, and new content. Each email is prefaced with an introduction, and includes a list of great posts, local events, and hot startups.
While we’re on the topic of content, let’s talk about the difference between a good newsletter and a bad newsletter.
The first sign that you’ve received a bad newsletter is that you don’t recall ever asking to receive it. Typically, this happens when a business either fails to maintain a regular email routine or uses poor form and manually adds me to their list after receiving a business card or personal email.
I find that the most compelling newsletters are those that do a great job of mixing messaging and updates. For example, while the email might contain a list of product updates and images, it’s balanced by a personal message or friendly update.
As a rule of thumb, try to use your newsletter as a way to further your relationship with the reader/customer rather than to pitch them. Save the pitch for unique updates, offers, and announcements.
If you’re unfamiliar with the term, segmentation is the practice of splitting up your email list into more targeted groups.
For example, the following are ways to segment a larger, more unified list:
- Customer List (in comparison to leads)
- Product Updates (in comparison to a customer list)
- Daily Email List (in comparison to weekly, bi-weekly, monthly, etc)
- HTML (yes, some people prefer the option for text)
In dividing your list in this manner, you give yourself the ability to send more targeted communication. Some customers want both product and sales updates, while others might only want to hear about new versions. If you don’t give them the chance to choose, you risk losing them all-together. Since customers make the best buyers, it’s fairly obvious why you want to keep them subscribed to your customer email list.
With segmentation, you can send a broadcast only to those that didn’t open your last message (ask them why), or to those that showed interest (a 2nd pitch). You can also split test messaging amongst different groups in order to refine your best practices.
As you can see, segmentation isn’t rocket science, but it is work, which is why most don’t take the time to do it right. If you do, you’ll immediately separate yourself from the pack.
The Value of Your List
In the future, we’ll talk about more advanced techniques, such as measuring the cost of lead acquisition, but for now know this: your email list is one of your most valuable resources, and if you learn how to treat it right, the cost of doing so will pay for itself.
If you can imagine that each person on your list is worth a set value, say $5, then you can understand immediately how losing several hundred could be dangerous to your bottom line.
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